“Your agency sends a PDF. Finance still asks what worked.”
Clicks, reach and ROAS from three dashboards that never match the bank account.
We are growth engineers — a growth & AI agency in Dubai
Ads, search, data and AI agents, engineered into one growth system for brands in the UAE and GCC.
What We Do
Everything your growth runs on
Five pillars covering seven disciplines, one team and one dashboard. Start with one, or plug in the whole system.
Full-funnel growth strategy and paid media run as weekly experiments across Meta, Google, TikTok, Snapchat, LinkedIn and ChatGPT, measured against revenue, not reach.
- Google Ads
- Meta
- TikTok
- Snapchat
- ChatGPT
- 01Growth audit & 90-day planUnit economics, funnel leaks and the three moves that matter first.
- 02Paid socialMeta, TikTok and Snapchat campaigns built around creative testing.
- 03Search & shopping adsGoogle Search, Performance Max and Shopping tuned for margin.
- 04B2B & ChatGPT adsLinkedIn lead generation and early ChatGPT Ads for high-intent buyers.
- 05Landing pages & CROPages and A/B tests that lift conversion before you buy more traffic.
- 06Budget & measurementBlended CAC, ROAS and incrementality guiding every dirham.
Always-on marketing that builds demand between campaigns: social, content, creators, email and brand creative in English and Arabic, planned around Ramadan, DSF and White Friday.
- TikTok
- Snapchat
- YouTube
- Mailchimp
- 01Social media managementStrategy, content calendars, community and reporting across every channel.
- 02Content marketingGuides, articles and newsletters that rank, get cited by AI and nurture buyers.
- 03Influencer & creator marketingVetted UAE and KSA creators, UGC and whitelisted ads with clear usage rights.
- 04Email & lifecycleWelcome, abandon, win-back and loyalty flows across email, SMS and WhatsApp.
- 05Brand & creativePositioning, messaging, visual identity and ad creative systems.
- 06Video & motionShort-form video, reels and product films made for feed-first audiences.
Rank on Google and get cited by ChatGPT, Gemini, Perplexity and AI Overviews, with technical SEO, content and AI-search visibility in English and Arabic.
- Search Console
- GA4
- Semrush
- Gemini
- Perplexity
- Claude
- 01Technical SEOSpeed, crawlability, schema and site architecture fixed first.
- 02AI-search visibility (GEO)Get cited in ChatGPT, Gemini, Perplexity and AI Overviews.
- 03Content & topical authorityAnswer-first pages and clusters built around real UAE queries.
- 04Arabic SEONative Arabic keyword research and content, not machine translation.
- 05Local SEOGoogle Business Profile, reviews and map-pack visibility across the Emirates.
- 06Digital PR & citationsMentions on the regional sites Google and AI engines trust.
Fast websites, clean tracking, CRM and automation that turn traffic into pipeline you can actually measure, PDPL-aware from day one.
- GA4
- Tag Manager
- HubSpot
- Shopify
- Webflow
- Next.js
- 01Tracking & analyticsGA4, server-side tagging and Conversions APIs you can trust.
- 02Consent & PDPLConsent Mode v2 and data flows designed for UAE data law.
- 03CRM & automationHubSpot setup, lead routing, scoring and lifecycle automation.
- 04Websites & landing pagesFast, bilingual builds in Webflow, Framer, Shopify and Next.js.
- 05Dashboards & reportingOne live view of spend, pipeline and revenue for the whole team.
- 06IntegrationsAds, CRM, e-commerce and WhatsApp systems talking to each other.
AI agents and workflows that qualify leads, answer customers on WhatsApp in English and Arabic, and remove manual work across sales, marketing and operations.
- n8n
- Make
- Claude
- Gemini
- HubSpot
- 01AI opportunity sprintMap workflows, score use cases and cost the quick wins.
- 02WhatsApp & web agents24/7 answers, lead qualification and bookings in English and Arabic.
- 03Sales & support automationRouting, follow-ups and CRM updates without manual work.
- 04LLM integrationsOpenAI, Claude and Gemini connected safely to your own data.
- 05Workflow automationn8n and Make pipelines for reporting, operations and content.
- 06Managed AI operationsMonitoring, evaluation and improvement after launch.
Who We Are
A growth lab, not a vendor
Our story
Most agencies sell you a channel. We build the system around it. Strategists, media buyers, SEO specialists, data and AI engineers work as one team in Dubai, with one plan and one dashboard.
- 7Disciplines under one roof
- 6Ad platforms run in-house
- 14Days to first live experiment
- 2Languages: English & Arabic
Platforms and tools we run every day
- Google Ads
- Meta
- TikTok
- Snapchat
- Gemini
- Perplexity
- Claude
- X Ads
- GA4
- Tag Manager
- HubSpot
- Shopify
- Webflow
- Framer
- n8n
- Next.js
- Search Console
Sound Familiar?
Why brands in the UAE come to us
01 02 “Meta says 4x ROAS. Shopify disagrees.”
Since iOS changes and consent rules, a chunk of conversions go unreported, so the algorithm optimises on guesses.
03 “Leads arrive at 11pm on WhatsApp. Someone replies at 10am.”
By then they’ve messaged two competitors, and the one who answered first usually wins.
04 “You pay for SEO, and ChatGPT recommends someone else.”
Buyers now ask AI assistants for a shortlist before they ever search. If you’re not in the answer, you’re not in the running.
What we make
One funnel, five feeds
Each platform has a different job, from being seen for the first time to the WhatsApp chat that books the visit. Follow one example brand through the whole journey, stage by stage, on the phone where it happens.
TikTokGet in front of people who've never heard of you.
We script for the first two seconds, film natively on a phone and post often enough to learn what's working. Captions in English and Arabic, because Dubai scrolls in both. When something takes off organically, we put paid behind it.
- POV walk-throughsOne continuous take through a space, with on-screen text doing the talking.
- Founder to cameraStraight answers to the questions buyers actually ask, under 40 seconds.
- Spark AdsBoosting posts that already perform, so ad spend follows proof.
- Hook rate
- Viewers still watching after three seconds.
- Watched to end
- How many stayed for the whole video.
- CPM
- What 1,000 ad impressions cost.
Hand-off: Anyone who watches half a video joins an audience we follow up with on Instagram.
SnapchatReach Saudi and UAE audiences in the app they open every day.
Snapchat is a daily habit for a huge share of young people in Saudi Arabia and the UAE. We run short Arabic-first story ads and branded lenses, timed around Ramadan, Eid and payday, each ending on one clear action.
- Story adsThree to five snaps that end on a single swipe-up.
- AR lensesA playful branded lens people send to friends, so the reach keeps spreading.
- Seasonal pushesRamadan, Eid and payday bursts, Arabic first and localised for KSA.
- Swipe-up rate
- Story viewers who swiped through to the offer.
- Cost per swipe
- Ad spend divided by swipe-ups.
- Lens plays
- Times people tried the branded lens.
Hand-off: Swipe-ups land on a tracked page, and those visitors see the Instagram proof next.
InstagramThe shop window people check before they message you.
Most people who find you elsewhere end up on your profile to see if you're real. We plan the grid as a system: reels for reach, carousels people save, stories and highlights for the warm audience, and a bio that turns a visit into a DM.
- Reels15–30 second cuts, shot vertical first, with a hook in the opening line.
- CarouselsSaveable guides and before/afters, six to ten slides each.
- Stories & highlightsViewings, FAQs and reviews, pinned so they keep working.
- Profile visits
- People who tapped through to check you're real.
- Saves
- Posts kept for later. One of the strongest buying signals.
- DMs started
- Conversations opened from a post, story or ad.
Hand-off: Warm visitors get proof next: founder posts, reviews and the story behind the work.
LinkedInEarn trust with the people who sign off.
Founder-led posts and document carousels that show how you think. It moves slower than the other feeds, but in the UAE it's where B2B deals, partnerships and senior hires tend to start.
- Founder postsText-first, one idea each, written with you rather than for you.
- Document carouselsPDF slides built from your own data and lessons — easy to save and share.
- Thought Leader AdsPromoting the founder's best posts to a tight list of target accounts.
- Engagement rate
- Reactions, comments and reposts per impression.
- Profile views
- People who looked you up after reading.
- Inbound DMs
- Conversations that could turn into a call.
Hand-off: When someone is ready, one tap opens a WhatsApp chat or a booking page.
WhatsAppTurn interest into a booked call, visit or order.
In the UAE most enquiries end up on WhatsApp anyway, so we design for it: ads that open a chat, replies that answer the usual questions in seconds, and a clear booking step. Each booking is sent back to Meta through the Conversions API, so the ads learn who actually buys.
- Click-to-WhatsApp adsInstagram and Facebook ads that open a chat instead of a form.
- Quick replies & flowsPrices, slots and FAQs answered fast, with a person stepping in when it matters.
- Follow-upsReminders, no-show nudges and opt-in offers, sent sparingly.
- Cost per chat
- Ad spend divided by conversations started.
- First reply
- How long someone waits for a real answer.
- Booked
- Chats that became a visit, call or order.
Then: Then it loops: bookings train the ads, and happy clients become the reviews and reels at the top of the funnel.
yourbrand · 2d
POV: the sunset viewing that sold it in 10 minutes #dubaihomes #hometour #uae
original sound — yourbrand · original sound — yourbrand ·
yb24.6K3182,1401,027
FollowingFor You
HomeFriendsInboxProfile
Illustrative mockup — example brand, sample numbers.
Selected Work
How we move the numbers
Example engagements showing how we work: the problem, the system we built and the metrics we move. Client names are anonymised and figures are illustrative.
Straight Answers
What you’re probably wondering
Most agency sites make you book a call to find these out. Here they are up front, so the call can be about your business instead.
What will this actually cost me?
Retainers start at AED 15,000 a month for two ad platforms done properly, and most growing brands sit at AED 30,000. Ad spend is paid straight to the platforms. The one-off Growth & Tracking Audit is AED 7,500.
See pricingHow fast will I see something?
Tracking fixes and the first live experiment land within 14 days. Paid channels show a trend in 4–8 weeks; SEO in 3–6 months. We’ll tell you which numbers to watch, and when to worry.
How the first 90 days workWho will actually work on my account?
A named growth lead plus senior specialists for each channel you use. Not a junior hidden behind an account manager. You get their names and a shared Slack or WhatsApp group, plus a weekly call on Scale and Compound (monthly reviews on Launch).
Meet the labDo I own my accounts and data?
Yes, always. Ad accounts, analytics, CRM, dashboards and automations live in your name from day one. If we part ways, you keep everything, including the history.
What you ownWhat if it doesn’t work?
Then you hear it from us first, with the data. Every test has a success metric and a deadline, so nothing drifts. Launch and Scale roll monthly after the first three months; Compound is a six-month partnership.
Compare your optionsDo you work with businesses like mine?
We work best with UAE and GCC brands that already sell and want predictable growth: e-commerce, real estate, hospitality, healthcare, fintech and B2B services. Pre-revenue startups are usually better served elsewhere.
See example work
How We Work
Four steps from audit to scale
- Days 1–10
Step 1: Diagnose
We audit your funnel, tracking, ads, search and AI visibility, and CRM. You get a clear read on where revenue leaks and the three moves that matter most.
- Week 2
Step 2: Architect
We design your growth system: channel mix, measurement plan, content and AI roadmap, and targets in AED. One plan, signed off in week two.
- From day 14
Step 3: Launch
Tracking goes live first, then campaigns, pages and automations. Every launch is a hypothesis with a success metric and a deadline.
- Ongoing
Step 4: Compound
Weekly experiments, monthly reviews, quarterly re-planning. We cut what fails fast and scale what wins, so results stack instead of resetting.
Pricing
Plans built for every stage of growth
USDAED
Launch
AED 15k/ month
Startups and SMEs proving their first paid channels
Your team: Named growth lead + media buyer
Start with Launch- Growth audit & 90-day plan
- GA4, server-side tracking & consent mode
- Paid media management & CRO tests
- Performance reviews & reporting
- Not included: TikTok & Snapchat + weekly experiments
- Not included: SEO + GEO programme and CRM integration
- Not included: Arabic SEO + quarterly AI agent build
- Not included: Dedicated growth lead + senior pod
3-month minimum, then monthly
Scale
AED 30k/ month
Growing brands ready for multi-channel growth
Your team: Growth lead + media buyer + SEO/GEO specialist + data engineer
Book a Scale call- Growth audit & 90-day plan
- GA4, server-side tracking & consent mode
- Paid media management & CRO tests
- Performance reviews & reporting
- TikTok & Snapchat + weekly experiments
- SEO + GEO programme and CRM integration
- Not included: Arabic SEO + quarterly AI agent build
- Not included: Dedicated growth lead + senior pod
3-month minimum, then monthly
Compound
AED 55k/ month
Scale-ups that want a full growth + AI team
Your team: Senior pod incl. AI engineer and Arabic content lead
Talk to a partner- Growth audit & 90-day plan
- GA4, server-side tracking & consent mode
- Paid media management & CRO tests
- Performance reviews & reporting
- TikTok & Snapchat + weekly experiments
- SEO + GEO programme and CRM integration
- Arabic SEO + quarterly AI agent build
- Dedicated growth lead + senior pod
6-month partnership
Not ready for a retainer?
Start with a fixed-fee project. You keep everything, and the fee is credited if you continue.
Fit Check
Are we right for each other?
Good partnerships start with honesty. Here’s who we do our best work for, and who we’d point elsewhere.
You’ll get the most from us if…
- You already have product–market fit and want growth that compounds
- You care about revenue and CAC more than likes and impressions
- You want one team across ads, search, data and AI instead of five vendors
- You sell in the UAE or GCC, or you’re launching here soon
- You’re happy to test, learn and occasionally be told “that didn’t work”
We’re probably not the right fit if…
- You need a one-off logo or a brochure site with no plan behind it
- You’re pre-launch and still figuring out what you sell
- Your budget for agency fees is under AED 15,000 a month (before ad spend)
- You want guaranteed rankings or ROAS (nobody honest can promise those)
FAQ
Straight answers to real questions
In 2026 most Dubai agencies charge AED 3,000–15,000 per month for a single service such as SEO or social, and AED 10,000–30,000+ for multi-channel retainers. ScaleFieldLab retainers start from AED 15,000 per month, excluding ad spend and VAT. Fixed-fee audits start from AED 7,500.
Growth marketing is a test-and-learn approach to the whole customer journey (acquisition, activation, retention and referral), measured against revenue rather than reach. Digital marketing often means running channels. Growth marketing connects those channels to tracking, CRM and experiments, so you know what actually drives sales.
It depends on audience and intent. Google captures existing demand; Meta and TikTok create demand at scale, and TikTok has the UAE's largest ad audience at about 12.5 million adults (DataReportal, 2026). Snapchat is essential in Saudi Arabia. We choose the platform mix from your data, not habit.
Expect early movement on long-tail and local terms in 8–12 weeks, and meaningful rankings for competitive commercial terms in 6–12 months, depending on competition and your starting point. Technical fixes and Google Business Profile optimisation are usually the fastest wins.
GEO (generative engine optimisation) makes your brand easy for AI assistants to find, trust and cite. It combines clear, fact-rich pages, structured data, original data, reviews and third-party mentions. We track your brand's mention and citation rate across ChatGPT, Gemini, Perplexity and Google AI Overviews.
Yes. We build WhatsApp Business API agents that answer questions, qualify leads, book appointments and update your CRM in English and Arabic, with a human handover whenever needed. Most first agents go live in four to six weeks.
It can be, if it's designed that way. We map personal data flows, record consent, minimise the data sent to AI models and choose hosting and model providers to match your requirements. DIFC and ADGM entities follow their own data protection laws, and we design for those too.
Yes. We work with brands across the UAE, including Abu Dhabi and Sharjah, and run campaigns across the GCC, especially Saudi Arabia. We also help international brands entering the UAE and GCC.
Yes. We plan, write and optimise campaigns, landing pages and SEO content in Arabic and English, using native writers rather than machine translation. Arabic search and AI answers are under-served, which often makes Arabic the fastest-growing channel.
No. Ad spend is billed by the platforms (Google, Meta, TikTok, Snapchat, LinkedIn, OpenAI) directly to your accounts, so you keep full ownership of accounts, data and history. Our fee covers strategy, management, creative direction, tracking and reporting.
Launch and Scale plans have a three-month minimum, the time it takes to set up tracking, run meaningful tests and see a trend. After that they roll monthly. You own every account, asset and dashboard we build.
Usually within a week of signing. Week one is access and audit, week two is the plan, and your first experiment goes live by day 14.
Insights
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Let’s build your growth system
The ScaleFieldLab team
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